What is really a hashtag anyway?
A hashtag is defined as a good word or phrase preceded by a hash sign ‘#’. It really is most commonly used on social media sites to link messages or content to the specific word or phrase identified by the hashtag. Hashtags make it possible to group messages or posts from the hashtag. The power of a hashtag is in the capability to search for the hashtag also to generate a set of messages or posts that contain the hashtag.
Why use a hashtag?
From a marketing prospective the application of hashtags will:
Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your own target market
Boost the odds of people finding your content
Improve your search engine optimisation results
How can you work with a hashtag?
You first need to look for the objective of your marketing message and identify who you are targeting with the content. Once you have defined these requirements, now consider the following types of uses for hashtags;
Company or Branding – this is normally unique to your organization or product brands. Likewise, you can also create this kind of hashtag together with your company’s slogan or brand tagline.
Several simple rules for any kind of hashtag is KISS – keep it simple and short. A good example could be #EzineArticles for an organization name or #BetterMarketingResults for a tagline. Remember no spaces between words in a hashtag.
먹튀해시태그 Campaign or Promotional – select a unique phrase that best defines your promotional campaign for memory retention purposes. Your selected hashtag must support the promotional campaign and can be used in every your marketing messages through the promotional campaign.
You must engage using your hashtag and encourage your target audience to likewise use the hashtag within their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.
Informational or Content – usually the use of these kinds of hashtags are not unique to your company but refer to words or phrases that are normally used by your market in searching the Internet for content related to your business.
Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.
Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract using hashtags. #CeBIT2014 was recently used by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.
Geographic or Location – for a geographically based business targeting local clientele or a larger corporation with various geographic locations the usage of geographic or location hashtags is quite relevant in focusing their messages with potential customers within these geographic locations of the business enterprise.
Your success in getting #BetterMarketingResults with the use of hashtags will derive from keeping these hashtags simple, easy to remember and highly relevant to your target market. In addition, making sure you use the hashtags in your marketing messages and promotional content while at the same time encouraging and engaging with your recipients using your hashtags.